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The museum is a fine arts museum, but does not take the concept of a usual fine arts museum. With many features that are child-oriented and a sprawling and occasionally mazelike interior, the museum is a playfully created place. Centered around the motto appearing on the museum's website "Let's become lost children together" (迷子になろうよ、いっしょに, Maigo ni narō yo, isshoni), or 'let's lose our way together' as it is translated in the English leaflet. It has no set path or order of viewing. While the museum brochure contains a variety of languages, the signs within the museum are in Japanese only.